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Enquirer Consulting Group / Prepared for SAP Ariba
August 2026

Pipeline you own,
not pipeline you rent.

To go with Monday's note: the short version of what we build now, design through handover.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

In enterprise software, the buying group is the market.

01
The buying group on a large software decision runs to several named people, and most of them never touch a marketing channel at all.
02
They are identifiable by role: the person who owns the process, the person who owns the budget, and the person who owns the system it has to sit next to.
03
Events and partner channels reach the part of a market already in motion. They are quiet about the companies that have not started looking.
04
One message written for one person still outperforms volume on this buyer, and it is the part almost nobody staffs properly.
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Which makes this an identification problem first and a messaging problem second.
Prepared for SAP Ariba
Where this goes

From campaigns to named accounts.

Today
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In this market, first contact usually happens at an event, through a partner, or through an inbound form.
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At most companies in this category, the named account list is assembled for a campaign and then thrown away.
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Outbound, where it exists, tends to be measured on activity rather than on conversations that turned into meetings.
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When a seat changes on either side, the relationship tends to start again from zero.
In the first weeks and months
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One named account map built from public records, with the full buying group set out on each account.
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A researched message per person, human reviewed, across email and LinkedIn together.
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Positive replies handed to the right person the same day, with a way to reach the prospect.
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The playbook, the dashboards and a trained operator handed over at the end of the build.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for SAP Ariba

Three things we stand up.

The account map

The companies worth pursuing and the full buying group inside them, identified from public records and filtered to the segments you choose.

The outbound unit

Email and LinkedIn worked together against the same accounts, every message written for one real person and reviewed before it goes.

The handover

Playbook, tooling, dashboards and a trained operator on your side, so the unit keeps running without us.

One contractor, a network of specialists. One point of contact, and no stack of tools to manage.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We identify the accounts and the individual people inside the buying group worth a first conversation.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits enterprise software

Named, not sampled.

01

A listable market

Enterprise buyers can be named by company and role rather than filtered out of a database. A complete list changes what a channel is able to promise.

02

Long cycles reward patience

A channel that touches the same named accounts month after month is worth more here than a burst of volume, because the buying window opens once and quietly.

03

You keep the engine

At handover the list, the tooling, the dashboards and a trained operator are yours. Nothing stays rented.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Dan, 20 minutes, at a time that works for you.
  2. Dan brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for SAP Ariba.